The terms deodorant and antiperspirant are often used interchangeably but in fact, they work in completely different ways.
Deodorant is designed to protect against any unpleasant odour that escapes from your underarms. It doesn’t mean that deodorant prevents sweat necessarily, but that it offers a range of ways to protect you from odour. Some deodorants actually prevent odour, while others simply mask or cover up the unwanted scent.
Antiperspirants are designed to prevent sweat, they contain an aluminium compound as an active ingredient. Antiperspirants do not attack odour causing bacteria, instead use the aluminium ingredients to form plugs in the pores to create a physical barrier that prevents you from sweating through those ducts, altering the body’s natural perspiration process.
This may sound good, however… because sweat is your body’s way of eliminating toxins, that plug effect may make your body reabsorb those same toxins you naturally try to expel. In addition to aluminium, antiperspirants contain several synthetic chemicals (parabans and synthetics fragrances) — potentially disrupting your natural endocrine system (aka your hormones).
We’re not here to scaremonger, it’s all about personal choice and when we started to create our deodorant formula it felt like consumers didn’t really have enough choice. All of the natural deodorants we had tried relied heavily on baking soda/bicarbonate of soda which can irritate sensitive underarm skin (it did mine) and give you a painful reminder of your deodorant choice every time you move, or the ingredients simply masked any odour temporarily and not for long. Everyone we spoke to said they’d love to wear a natural deodorant but they just hadn’t found one that worked.
Enter our formula - it’s simple but effective. we use non nano zinc oxide to turn sweat into tiny odourless crystals (you don't feel them) and kaolin clay and arrowroot to absorb moisture. We also use coconut oil as a deodoriser as well as a moisturiser and cocoa butter, mango butter and hemp oil to nourish your skin and keep it healthy and to give it a glide as it touches your skin.
Finally a deodorant that keeps you “all day fresh” made with clean, non-toxic ingredients. It’s a win-win situation; you get to run around doing the things you love most, without constantly reapplying deodorant or worrying about what’s actually in it.